Dividend Aristocrat Overview: The Clorox Company

Photo: Flickr.com/Mike Mozart

About The Clorox Company

The Clorox Company is a worldwide manufacturer of consumer and professional cleaning products.  Clorox markets many well known brand names, including Clorox bleach, Green Works and Pine-Sol cleaners, Fresh Step cat litter, Glad bags, wraps and containers, Kingsford charcoal, Hidden Valley and KC Masterpiece dressings and sauces, Brita water filter products, and Burt’s Bees personal care products.  Almost 90 percent of Clorox’s brands have a Number 1 or Number 2 market share positions in the particular categories.

The company is a member of the S&P 500 index and is traded under the stock symbol CLX.

Clorox’s Dividend and Stock Split History

Clorox has increased its annual dividends since 1978 and been an S&P Dividend Aristocrat since 2002.  Clorox usually increases its dividend each May, with the stock going ex-dividend in July.

Clorox has compounded its payout at an average rate of 6.7% over the last 5 years and 8.0% over the last 10 years.

Over its history, Clorox split its stock four times, each time doubling the number of outstanding shares. 2 for 1 splits occurred in October 1972, June 1987, July 1997, and July 1999.

Clorox’s Direct Purchase and Dividend Reinvestment Plans

Clorox has both a direct stock purchase and dividend reinvestment plan.  Investors are charged fees for stock purchases through the direct stock purchase plan, but not the dividend reinvestment plan.  For the direct stock purchase plan, there is a $15 initial participation fee (charged once) and fee on direct purchases by check or electronic bank debit of $5 plus 3 cents per share.  For one-time direct purchases, the minimum purchase is $250.  Investors can also set up an automatic recurring bank debit.  In this case, the minimum purchase per debit is $50 and Clorox pays the purchase fees (the $5 plus 3 cents per share fees).  Clorox pays all purchase fees when reinvesting dividends.

Investors are charged $15 plus 12 cents per share when selling Clorox stock accumulated through the plans.

Helpful Links

The Clorox Company Investor Relations Website

Current quote and financial summary for The Clorox Company (from finviz.com)

The Clorox Company Direct Purchase and Dividend Reinvestment Plan Page

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